Rising in the East- Top Businesses Continue To Focus on China

Written by Admin in Money Saving

Rising in the East- Top Businesses Continue To Focus on China












(PRWEB UK) 22 August 2011

The Sun continues to shine on the east this month with Coca-Cola joining the throng of companies capitalising on growth in China and Asia, with its new investment of $ 4bn in China over the next three years. Along with luxury companies like Prada and Mulberry, and the leading luxury lifestyle company, Quintessentially (http://www.quintessentially.com ), the insatiable thirst and consumption in the East is proving that it’s draw has never been stronger.

Chairman and CEO of The Coca-Cola Company, Muhtar Kent said, “China is one of our most important growth markets in the world” and accounts for 7% of its global sales. In the 1st half of the year Coca-Cola sales in China topped 1bn unit cases- double the rate from just five years ago. Coke re-entered China in 1979 and in the following 2 decades invested about $ 2bn.

Quintessentially, the world’s leading luxury lifestyle company, catering to the needs of the international super elite, realised the opportunity in the East 4 years ago. Starting with only 1 office in Hong Kong, and a team of just 4, demand for the extraordinary luxury services spread quickly. The reactionary company was forced to respond to this demand with further expansion into mainland China and launched offices in Shanghai and Beijing taking the numbers of employees in the east from 4 to 50 in a very short period of time. Today Quintessentially has transformed, and currently has offices across the eastern territories, including Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Bangkok, Kuala Lumpur, Sydney and new openings in Perth and Auckland, with plans this year to launch in tier 2 cities in China like Shenzhen, and Guangzhou. Employee numbers have risen into the hundreds.

Quintessentially confirmed in May 2011 that Emma Sherrard would be taking the role of Quintessentially’s new CEO, and as testament to the power in the East she was going to be positioned in Hong Kong.

Ben Elliot, co-founder of Quintessentially, said “it would be impossible to ignore the enormous power that the market in the East possesses. For a business it is important to not only predict these movements, but deliver your service where you see the demand for it. This is why a lot of our focus at the moment is on the emerging BRIC countries, with particular emphasis on China and Asia”.

Quintessentially not only offers members the opportunity to enjoy the best that life has to offer with account managers providing access to the inaccessible, making the impossible, possible, and providing time and money saving opportunities, but they are also able to arrange mutually beneficial business opportunities globally. Quintessentially’s members, including high profile CEOs and business heads, are able to utilise Quintessentially’s international business contact base and luxury expertise to advance their own business ventures, especially in the East.

For more information please contact Alex Pakenham at Alex.Pakenham(at)Quintessentially(dot)com

or on 0203 073 6753.

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