New Marketing Service Helps UK Businesses Achieve the Right Balance Between Printed and Internet Advertising

Written by Admin in Money Saving

New Marketing Service Helps UK Businesses Achieve the Right Balance Between Printed and Internet Advertising










East Midlands, Lincolnshire (PRWEB) October 15, 2007

At the moment if UK businesses put their entire advertising budget into traditional printed advertising they would expect to lose enquiries from the internet. Similarly if an entire budget was devoted to internet advertising then one could expect to lose enquiries that would have come from print.

This has left UK businesses in a dilemma. Where is the best place to put your money? Is it time to pull the plug on Yellow Pages advertising?

DBS has unveiled a new service which helps businesses achieve the right balance between printed and internet advertising. They have over 20 years of advertising and marketing experience in both the USA and the UK.

DBS specialises in showing UK businesses how to free up money from printed advertising to fund internet advertising campaigns.

DBS puts in place sophisticated tracking techniques which result in businesses knowing the actual cost per enquiry from each medium whether it be Yellow Pages, The BT Phone Book or Thomsons.

The savings from poor performing directories are ploughed into internet marketing in the form of:

*Pay per click advertising

*Website optimisation

*Yell.com

This new approach is headed by partner David Clarke who is a Google AdWords Qualified Individual. DBS are a Investors in People company and members of the Lincolnshire Chamber of Commerce. Visit DBS online at http://www.dbs-uk.co.uk/

Contact: David Clarke

DBS – UK

(44) 1522 811 688

http://www.dbs-uk.co.uk/

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