Major UK Brand Appoints New Branding Agency From Marketing Quotes To Handle Re-Brand Of Business To Combat Poor Public Image
Basingstoke, UK (PRWEB UK) 9 June 2012
Branding for banks is essential in today’s world, certainly after the 2007 financial crisis which left many banks with a lot of explaining to do and having to borrow millions from taxpayers to cover their losses. This is why a leading UK bank approached Marketing Quotes, as they were looking for a top branding company that could help repair their public image following poor management decisions and reckless risks being taken for short term gains.
A spokesperson from the bank commented ‘we have found that our business does need a fresh start, many of our senior managers have had to resign due to rewarding themselves with high bonuses for risky investments and high losses of public money. We have had a complete management change within our core management team and feel that having a fresh start and fresh image should put the past behind us allowing us to move on to a brighter future.’
Anne Richards (who works with Marketing Quotes) added ‘many banks have been pushing their marketing, on the internet, on the TV and through their customer relations, really to try and restore confidence in the financial system. Branding is certainly a good way to outwardly change a companies image, we just hope that changes have also been made on the inside so that people feel that banks are once again safe to store and invest their savings.’
About Marketing Quotes – Marketing Quotes is a free service to UK businesses to help get free advice and quotes from local marketing agencies that know their industry.
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.