Cutting Corners in the Recession Can Cost Businesses More, Suggests Phruit
London, UK (PRWEB) March 11, 2011
Failing to outsource relevant services in favour of trying to ‘go it alone’ is often the downfall of companies that want to save money during the recession, suggests Phruit, a leading provider of telemarketing services. Lead generation is one of the common activities companies perceive they can effect themselves, but this can easily end up being a false economy.
Quality will always come before quantity with business leads, so accuracy and efficiency is the key to yielding real business benefits. Shashank Pande of Phruit comments, “If time, effort and resources are to be invested in following up leads, it’s important this is done efficiently. Ultimately, the source must be credible and the lead relevant, with the target demographic well considered. What is the point of employing staff to generate or follow up on leads that aren’t relevant? Many companies will not have the data or systems available that a dedicated service like ours offers. Our data is gleaned from the 18 million records we hold which are constantly updated. Most businesses doing their own lead generation are unlikely to have that kind of resource at their disposal.”
By outsourcing this service, companies can benefit from a streamlined approach leaving them free to concentrate on other core business areas, therefore optimising their resources. Phruit has indicated that specialist systems, trained staff and investment in skills are needed to do this job properly, so outsourcing is the obvious, cost effective answer for maximum results.
Shashank added, “It is understandable in these austere times that businesses will be looking to save wherever they can – but by cutting corners in this area, savings will not necessarily be made in the long term and it could end up being a costly mistake.”
For more information about telemarketing services visit http://www.phruit.co.uk.
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