Advanced drivers on course with the IAM


Advanced drivers on course with the IAM











(PRWEB UK) 25 June 2012

Drivers coached beyond the L-test to advanced driving standard are more aware of other road users, road conditions and hazards on the road, according to a study by Jean Hopkin Research Associates for the IAM (Institute of Advanced Motorists), published today.

Ninety per cent of advanced drivers are more aware of other road users, and potential hazards. Sixty-six per cent believe that advanced driver training helped them to avoid an incident or collision, and 78 per cent have better car-handling skills.

The independent survey of 2,500 IAM members also shows that advanced driving saves fuel and money. Sixty per cent say their driving is more fuel efficient as a result of taking a course.

The top ten reasons for taking the advanced driving course are:

    greater awareness of potential hazards and difficult driving conditions
    greater awareness of other road users
    improved general driving outlook/ philosophy
    improved planning and anticipation
    smoother driving/ better progress
    improved use of road space
    more alert driving – less ‘driving on auto-pilot’
    better car handling skills
    improved confidence in my driving; and
    more tolerant and aware of the behaviour of other road users.

Men are more likely than women to say their driving has become more responsible, considerate, and tolerant, and that they drive less fast as a result of the course.

Women are more likely than men to say their driving had become more decisive and confident. Eighty nine per cent agree that taking the IAM test had a permanent positive effect on their day-to-day driving. Women were more likely to report lasting effects on their driving style than men.

Among 17 to 29 year-olds, 49 per cent took the advanced test to get cheaper insurance and 60 per cent to reduce their risk of being involved in an accident.

IAM chief executive Simon Best said: “We know that educating drivers and changing their attitudes to driving makes them safer. This report also demonstrates an improvement in hazard awareness and therefore a reduction in the likelihood of an accident.

“Young and inexperienced drivers in particular will benefit from further coaching, but more experience on the road doesn’t mean that your attitude to driving is any healthier. Advanced drivers are significantly safer in a number of key areas, including speed, maintaining safe distances between themselves and other drivers, cornering and use of mirrors.”

Notes to editors:        

1.    Jean Hopkin and Wendy Sykes ‘Evaluation of preparation for the IAM Advanced Driving Test’ published June 2012.

The evaluation involved an on-line survey of around 2,500 IAM members who had passed their advanced driving test at least 6 months ago. The researchers also conducted a small number of qualitative follow-up discussions with survey respondents provided further insights into the findings.

Jean Hopkin is an experienced social scientist specialising in social and transport research, road safety, Intelligent Transport Systems and evaluation. She is the author of over 40 research publications and a series of her road safety reports won a Prince Michael International Road Safety Award in 2010.

Report summary

Full report

2.    The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving, motorcycling and cycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 100,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving, motorcycling and cycling courses. Its policy and research division offers advice and expertise on road safety.

Media contacts:

IAM Press Office – 020 8996 9777

press.office (at) iam.org.uk

ISDN broadcast lines available

iam.org.uk











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